Marketing Resources

Some of the best marketing information, solutions, ideas, and tips can be found on this site.

http://www.constantcontact.com/learning-center/helpful-websites/index.jsp

19 Reasons You Should Include Visual Content in Your Marketing [Data]

Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers?

http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

24 Eye-Popping SEO Statistics

Every now and then, you’ll hear from the jaded webmasters who have invested in SEO a few times and wasted their money. After that, you’ll hear about discussions about black hat and white hat SEO. As a webmaster, you don’t have time to worry about all this chatter.

http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups

“If you build it, they will come.” That might have worked for Kevin Costner in the Field of Dreams, but if you’ve built a good site and are expecting people to just show up, you’ll be waiting a very long time. The days of setting up shop and automatically getting traffic just by being online are over.

http://www.avivadirectory.com/branding/

What Emails Can Do for Your Business

Something that most business owners are interested in is growing their business so that it continues to provide for them and their family. Although this may seem obvious, it is something that needs to be continually considered because there are opportunities available that you may miss.

http://www.rettungsring.info/5614-what-emails-can-do-for-your-business

Reaching Customers Online

Your business has many opportunities to grow, if you use them effectively. One of the most important things that you can do at this point in time is to bring your business online, at least to a limited extent.

http://www.apsense.com/article/how-the-internet-can-help-your-business.html

Mining the Opportunities in Your Client Base

Is your firm at risk of losing clients or missing opportunities for additional wallet share from existing clients? This article goes into to detail how to prevent that.

http://www.accountingweb.com/article/mining-opportunities-your-client-base/220128

Marketing Tools Statistic

Still pretty relevant in 2012 and the coming 2013.

Viral Marketing Myths: Is it Predictable?

Jalali Hartman, CEO and Founder of Yovia, a social media research firm, answers the question, "Can you predict viral marketing?"

Advantages & Disadvantages of Web Advertising

Business owners are turning to online advertising in increasing numbers. You may wonder if advertising on the Web is right for your business. There are a variety of ways to advertise on the Internet, each with advantages and disadvantages. You will need to consider several factors when deciding whether advertising on the World Wide Web is right for your business.

http://smallbusiness.chron.com/advantages-disadvantages-advertising-3553.html

Just For Laughs

Email Marketing: How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%

Daniel Burstein, Director of Editorial Content and Jon Powell, Senior Manager of Research and Strategy, will walk through three common errors our research has identified as damaging to conversion. He will help you determine if you are making these errors, and how you can overcome them.

The Three Big Things

"The 3 BIG Things" that all web sites need to have figured out if they want to make money is showcased on this article.

http://web3.0internetconsulting.com/the-3-big-things.html

Banner Size and Placement for Optimal CTR

Unless a potential customer has heard of you before, a display ad is likely the first impression a website visitor has about your product. See why in this article.

http://webmediafx.com/website/blog/2012/06/18/banner-size-and-placement-for-optimal-ctr-the-official-blog-of-marimedia-ltd/

Where Are Marketing Dollars Going?

Yesterday, Bill McLaughlin wrote a great post about how companies must understand the opportunity social media presents both in terms of how they can become publishers and connect with customers and prospects. It seems he was also very prescient, as Marketing Sherpa today released some great data about how the current economy is affecting decisions on marketing spending. See the dollar amount on this article.

http://loispaul.typepad.com/blog/2008/11/where-are-marketing-dollars-going.html

How Consistent Is Your Small Business SEO Strategy?

No matter how much you’d love to fight it, there are formal processes one must follow if you are to enjoy consistent internet marketing success. See how it's done according to this article.

http://www.webprovise.com/blog/organic-seo-marketing-oseo/how-consistent-is-your-small-business-seo-strategy/

Nothing Succeeds Like Success in E-mail Marketing

Recently, I was reading an article from the Harvard Business Review about Nine Things Successful People Do Differently and couldn’t help but be reminded of, at a high level, what B2B marketers need to be thinking about and implement in order for e-mail marketing campaigns to be successful. See the list on this article.

http://www.canyoncomm.com/blog/2011/06/nothing-succeeds-like-success-in-e-mail-marketing/

Get Wise Beyond Your Years With Webinars

Here are some of Alexa favorite resources for webinars. These tend to be geared toward marketing professionals rather than the do-it-yourself small business community.

http://www.aldeia-marketing.com/2011/get-wise-beyond-your-years-with-webinars/

5 Reasons Small Businesses Will Invest in Local Search Marketing

This article claims that customers use search engines more than they use the Yellow Pages to find local businesses.

http://unstuckdigital.com/five-reasons-small-businesses-invest-in-sem-2009/

“Traditional” Television Advertising is becoming Obsolete

This article argues that advertisers will be spending significantly less on television and increasingly more on online advertising in the next couple of years.

http://www.blogbloke.com/television-advertising-is-becoming/

Summer Reading List: Selling Online

I cam across this list of valuable resources and readings that will help in keeping up with what’s hot, happening, and now.

http://www.radicalpowersports.com/business/selling-online-37-summer-reading/

Weekly High Five: Death of Print

This week’s theme looks at the “Death of Print.” Print isn’t dead (or dying) but it is getting beaten to within an inch of its life and is going to need some serious cosmetic surgery after the beating is over. See the five list on this article.

http://www.domesticatingit.com/death-of-print-weekly-high-five/

How much is your company spending?

Email Marketing vs.Social Medi

While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are still effective.

Building Your Email Marketing List : Research Results

A couple of months ago, MarketingSherpa released the results of a study they had undertaken, into the most effective methods of growing an email marketing list. The researchers asked more than 1100 marketers to indicate the effectiveness of various methods used within their organisation. This is what they found:

http://www.smeketing.com/building-your-email-marketing-list-research-results

Is RSS Important For Business?

Should business owners care if people know are RSSing on their site? See what this article have to say about it.

http://scripting.com/2006/02/21.html

Best Business-to-Business Marketing Podcast

Out of over 250 entries, MarketingSherpa has awarded their top honors, the coveted Gold B-to-B award, to “On the Record...Online,” the popular online pr, new media marketing, and business-to-business marketing podcast that features one-on-one interviews with journalists from the mainstream media discussing how emerging technologies are changing the way organization’s communicate, and the way people consume media and information.

http://www.ontherecordpodcast.com/pr/otro/marketingsherpa.aspx

Marketing Career: Crafting An Internal Performance Whitepaper

Marketing Sherpa asked 1,646 marketers what challenges undermine their marketing department’s potential. See the results on this article.

http://sherpablog.marketingsherpa.com/marketing-careers/internal-performance-whitepaper/

What Not to Add to an Email Subject Line

When generating leads for you business using email marketing, the subject line can make or break your the opportunity.

http://compellingmarketingblog.com/email-subject-line-sherpa/

The 30 Best Content Curation Resources for Marketers and Business Pros

Today, there are so many options available for content curation and we each have to find a way to find, filter, consume and share the information that is relevant for us. Check out the top 30 best.

http://www.b2bmarketinginsider.com/content-marketing/the-30-best-content-curation-resources-for-marketers-and-business-pros

How to Create an Email Marketing Strategy

By having an email strategy in place for your business, you’re not only planning ahead but you’re also creating a baseline that you can operate from in the future, as this article points out.

http://marketingbones.com/marketing-tools/how-to-create-an-email-marketing-strategy-part-i/

Why Landing Pages Are a Vital Part of Inbound Marketing

why are countless businesses online simply giving away valuable information, tools or offers and wasting their time and intellectual property? This article explains why.

http://blog.greenhousesocialmedia.com/blog/bid/228889/Why-Landing-Pages-Are-a-Vital-Part-of-Inbound-Marketing

All you need to know about marketing research in 11 mins.

Nofollow Helps Internal Linking and Conversions

How can search engine optimization and good user experience coexist? Both are important to the success of your website, but at times they seem at odds with each other. You can find the solution in this article.

http://www.bigoakinc.com/blog/nofollow-helps-internal-linking-and-conversions/

Time Saving Results

How to save time when generating traffic to your business have been revealed in this blog post.

http://blog.merchantcircle.com/2006/06/time-saving-results.html

B2B Local Search Marketing Tips

While many people think local search optimization is only for B2C sites, recent research suggests it should also be a part of B2B marketers’ search efforts, as this article points out.

http://www.toptenwholesale.com/news/b2b-local-search-marketing-tips-5203.html

Email’s Not Dead for E-Commerce, But a Little Relevance Goes a Long Way

It is always best to take a hard look at your digital marketing tactics, and allocate your resources based on what really works. And many retailers will see that good, old email is still a winner. Read on to find out why.

http://blog.blueport.com/blog/big-ticket-e-commerce-marketing-strategy/emails-not-dead-for-e-commerce-but-a-little-relevance-goes-a-long-way

Email Marketing: Delivery Rates Optimization

So you're sending an email out to customers, leads, partners and you'd like to make sure your email doesn't end up in recipient's Spam boxes? See how to avoid that here.

http://www.softwareprojects.com/resources/traffic-attract-customers/t-email-marketing-delivery-rates-optimization-1421.html

Interview with Tad Clarke

How long does it take you to produce your email newsletters? A question that Tad Clarke often get asked. See how he respond to that.

http://emailuniverse.com/ezine-tips/?Interview-with-Tad-Clarke---MarketingSherpa-Editorial-Director---Email-Newsletter-Time-Investments&id=1377

Marketing Research Study

A new study shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that increasingly demand hard ROI from their email campaigns – even though most of them aren't actually able to measure ROI, as this study points out.

http://www.demandgenreport.com/industry-topics/marketing-analytics/1191-email-marketing-study-marketers-demand-roi-but-most-of-them-dont-know-how-to-measure-it.html#.UHNVaE3A_fR

B2B Bulk Email … Don’t Be The Loser In My Spam Box

It’s always an interesting experience when I have to flip thru my spam box making sure I didn’t miss an important email. This article explain how some important emails lands in your spam box.

http://www.b2blog.com/2012/03/b2b-bulk-email-dont-be-the-loser-in-my-spam-box.html

Email Optimization: 72% Of Marketers Test Subject Lines

To see the result of 2,735 marketers answers to the question, "which email marketing elements they test most often?" read here.

http://www.marketingexperiments.com/blog/research-topics/email-marketing/email-optimization-subject-lines.html

The Basics Of List Building

If you're looking for ways to build more client list for your business. This article offers several tips to that can help you do just that.

http://b2bleadblog.com/2012/09/list-building-basics.html

Marketing Career: How To Get Budget Approval To Build Your Skills

What challenges undermine your marketing department’s potential? Read on to find out.

http://sherpablog.marketingsherpa.com/marketing/build-skills-budget-approval/

Interesting marketing infographic!