It is always best to take a hard look at your digital marketing tactics, and allocate your resources based on what really works. And many retailers will see that good, old email is still a winner. Read on to find out why.
http://blog.blueport.com/blog/big-ticket-e-commerce-marketing-strategy/emails-not-dead-for-e-commerce-but-a-little-relevance-goes-a-long-way
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