Recently, I was reading an article from the Harvard Business Review about Nine Things Successful People Do Differently and couldn’t help but be reminded of, at a high level, what B2B marketers need to be thinking about and implement in order for e-mail marketing campaigns to be successful. See the list on this article.
http://www.canyoncomm.com/blog/2011/06/nothing-succeeds-like-success-in-e-mail-marketing/
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