Where Are Marketing Dollars Going?

Yesterday, Bill McLaughlin wrote a great post about how companies must understand the opportunity social media presents both in terms of how they can become publishers and connect with customers and prospects. It seems he was also very prescient, as Marketing Sherpa today released some great data about how the current economy is affecting decisions on marketing spending. See the dollar amount on this article.

http://loispaul.typepad.com/blog/2008/11/where-are-marketing-dollars-going.html