Sporting Portugal made the Marketing Sherpa Viral Hall of Fame 2008 with an interactive web ad, that made Sporting coach Paulo Bento call you back saying: come to the stadium, we need you. It reminded me of Playertalk, a similar mobile concept that Arsenal and O2 UK already launched many years ago.
http://www.viralblog.com/research-cases/sporting-portugal-in-viral-hall-of-fame-2008/
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