Sally Hogshead, Chief Fascination Officer, Fascination, Inc., and Daniel Burstein, Director of Editorial Content, MECLABS, discuss segmenting content marketing using personality triggers, finding the right people to talk to, and the value of expensive business cards.
Monday, January 28, 2013
Relevant marketing based on personality types
Sally Hogshead, Chief Fascination Officer, Fascination, Inc., and Daniel Burstein, Director of Editorial Content, MECLABS, discuss segmenting content marketing using personality triggers, finding the right people to talk to, and the value of expensive business cards.
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