Dilber: Marketing Campaign

Relevant marketing based on personality types

Sally Hogshead, Chief Fascination Officer, Fascination, Inc., and Daniel Burstein, Director of Editorial Content, MECLABS, discuss segmenting content marketing using personality triggers, finding the right people to talk to, and the value of expensive business cards.

Dilbert: TeleMarketing Research

Sporting Portugal In Viral Hall Of Fame

Sporting Portugal made the Marketing Sherpa Viral Hall of Fame 2008 with an interactive web ad, that made Sporting coach Paulo Bento call you back saying: come to the stadium, we need you. It reminded me of Playertalk, a similar mobile concept that Arsenal and O2 UK already launched many years ago.

http://www.viralblog.com/research-cases/sporting-portugal-in-viral-hall-of-fame-2008/

Case Study: Online Destination Marketing

When you're a tourist destination advertising via everything from broadcast to print, how do you decide how much budget to give online? This case study goes through various research to find the answer.

http://www.traveltrends.biz/ttn16-virginia-beach/

Keeping Up With Online Customer Service

It is equally as important to contact your customers and in some cases, it is even more important. The reason why that is the case, is because many online businesses are only going to support customers that come through their website from the search engines.

http://ezinearticles.com/?Maintaining-Customer-Service-Online&id=7432750

MarketingSherpa Announces Agenda for Email Summit 2013

MarketingSherpa has announced the agenda for its tenth annual Email Summit, the only email marketing conference based on proven research and science. It will be held Feb. 19 – 22, at the Paris Las Vegas Hotel & Casino.

http://www.19actionnews.com/story/20218156/marketingsherpa-announces-agenda-for-email-summit-2013-the-only-email-marketing-conference-based-on-proven-research

How to Get Your E-Mails in Your Customers’ Inboxes

When done right, e-mail campaigns are a relatively simple and inexpensive way to stay in touch with customers. Various missteps, though, can prevent your customers from getting your messages.

http://www.hotrodandrestoration.com/business-resources/how-to-get-your-e-mails-in-your-customers-inboxes/

Is Social Media Monetizable Yet?

Ever wondered why most of the social media properties aren't doing that great in terms of being able to monetize the ziliions of page views that they get each month? Are the marketers/advertisers ready to include this huge portfolio into their marketing mix yet?

http://blog.techadda.com/2009/02/is-social-media-monetizable-yet.html

Using The Internet To Reach Consumers

One of the most important things for any business to consider is the way in which they are contacting their customers. It is likely that you have interaction with your customers when they enter your store but how are you making sure that they continue to come back regularly? This article explain how.

http://ezinearticles.com/?Reaching-Customers-Online&id=7382886

Best Emails Of All Time

Just took a look at the Marketing Sherpa Email Marketing Award Winners for this year. It always makes interesting reading and for anyone involved in email marketing, it’s essential and indeed, voyeuristic reading. Clever copy and easy to skim design always makes a good email. But smart planning of your email activity is also key.

http://brightspark-consulting.com/2007/11/best-emails-of-2007/brightspark-consulting.com/2007/11/best-emails-of-2007/

Email Shaping Business

If you are thinking about using email, it is necessary for you to find the best email service providers for your specific needs. You can do an email service providers list comparison and look at the various email marketing products that are online.

http://smr-usenet.com/2012/what-emails-can-do-for-your-business/

12 Most-Tweeted MarketingSherpa Blog Posts of 2012: Inbound and email top the list

This time last year, we put together the top 11 posts of the MarketingSherpa Blog for 2011, and social media marketing easily dominated the list. In 2012, email marketing put up a good fight, but social media marketing along with other inbound strategies and tactics still took the gold.

http://sherpablog.marketingsherpa.com/marketing/2012-top-sherpa-blog-posts/

Optimizing your contact list

It can be very exciting when you bring your business onto the Internet, particularly if you have seen a level of success with your off-line business. Before you do so, however, you need to consider all of the options that are open to you and make the decisions that are going to be to your benefit.

http://www.carolinayouth.com/optimizing-your-contact-list.html

The Top 50 Marketing Blogs To Watch

After scouring the Internet for informative blogs to help entrepreneurs with their marketing efforts we put together our list of the Top 50 Marketing Blogs To Watch. Enjoy!

http://www.evancarmichael.com/Tools/Top-50-Marketing-Blogs-To-Watch-In-2008.htm

Maintaining Customer Service Online

Keeping in contact with your customers is vital to your business. If you own an off-line business, it is likely that you contact them when they walk into your store and you may also try to find ways that you can contact them through the USPS or perhaps on the telephone.

http://www.artipot.com/articles/1470707/maintaining-customer-service-online.htm

The Best Way To Use Market Research

Proven Email Marketing Strategies from Marketers and Industry Leaders on Tap For Email Summit 2013

The world's largest vendor-neutral, research-based conference for marketing professionals announces keynote speakers: authors Jay Baer & Matt Bailey, and MECLABS Managing Director Dr. Flint McGlaughlin

http://finance.yahoo.com/news/proven-email-marketing-strategies-marketers-164500224.html

The Best Method To Contacting Your Customers

This article claim that although there certainly are many different ways that you can contact your customers on the Internet, email is always going to be one that is efficient and convenient.

http://www.redeplan.org/the-best-method-to-contacting-your-customers.html

Business Can't Live Without Email Solutions

Any opportunity that you have to grow your business and to extend your reach should not be overlooked. One option is open to any business owner today is using the Internet to contact their existing customers and to find new customers who are interested in the products or services that they offer. The most effective way of doing so is by using email.

http://www.colloquelehavre2010.org/215-what-emails-can-do-for-your-business.html

Keeping In Touch With Your Customers Online

Here are a few suggestions that can help you to extend your reach, get new customers and to continue to make your existing customers happy for your business.

http://www.artipot.com/articles/1436003/reaching-customers-online.htm