Advantages & Disadvantages of Web Advertising

Business owners are turning to online advertising in increasing numbers. You may wonder if advertising on the Web is right for your business. There are a variety of ways to advertise on the Internet, each with advantages and disadvantages. You will need to consider several factors when deciding whether advertising on the World Wide Web is right for your business.

http://smallbusiness.chron.com/advantages-disadvantages-advertising-3553.html

Just For Laughs

Email Marketing: How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%

Daniel Burstein, Director of Editorial Content and Jon Powell, Senior Manager of Research and Strategy, will walk through three common errors our research has identified as damaging to conversion. He will help you determine if you are making these errors, and how you can overcome them.

The Three Big Things

"The 3 BIG Things" that all web sites need to have figured out if they want to make money is showcased on this article.

http://web3.0internetconsulting.com/the-3-big-things.html

Banner Size and Placement for Optimal CTR

Unless a potential customer has heard of you before, a display ad is likely the first impression a website visitor has about your product. See why in this article.

http://webmediafx.com/website/blog/2012/06/18/banner-size-and-placement-for-optimal-ctr-the-official-blog-of-marimedia-ltd/

Where Are Marketing Dollars Going?

Yesterday, Bill McLaughlin wrote a great post about how companies must understand the opportunity social media presents both in terms of how they can become publishers and connect with customers and prospects. It seems he was also very prescient, as Marketing Sherpa today released some great data about how the current economy is affecting decisions on marketing spending. See the dollar amount on this article.

http://loispaul.typepad.com/blog/2008/11/where-are-marketing-dollars-going.html

How Consistent Is Your Small Business SEO Strategy?

No matter how much you’d love to fight it, there are formal processes one must follow if you are to enjoy consistent internet marketing success. See how it's done according to this article.

http://www.webprovise.com/blog/organic-seo-marketing-oseo/how-consistent-is-your-small-business-seo-strategy/

Nothing Succeeds Like Success in E-mail Marketing

Recently, I was reading an article from the Harvard Business Review about Nine Things Successful People Do Differently and couldn’t help but be reminded of, at a high level, what B2B marketers need to be thinking about and implement in order for e-mail marketing campaigns to be successful. See the list on this article.

http://www.canyoncomm.com/blog/2011/06/nothing-succeeds-like-success-in-e-mail-marketing/

Get Wise Beyond Your Years With Webinars

Here are some of Alexa favorite resources for webinars. These tend to be geared toward marketing professionals rather than the do-it-yourself small business community.

http://www.aldeia-marketing.com/2011/get-wise-beyond-your-years-with-webinars/

5 Reasons Small Businesses Will Invest in Local Search Marketing

This article claims that customers use search engines more than they use the Yellow Pages to find local businesses.

http://unstuckdigital.com/five-reasons-small-businesses-invest-in-sem-2009/

“Traditional” Television Advertising is becoming Obsolete

This article argues that advertisers will be spending significantly less on television and increasingly more on online advertising in the next couple of years.

http://www.blogbloke.com/television-advertising-is-becoming/

Summer Reading List: Selling Online

I cam across this list of valuable resources and readings that will help in keeping up with what’s hot, happening, and now.

http://www.radicalpowersports.com/business/selling-online-37-summer-reading/

Weekly High Five: Death of Print

This week’s theme looks at the “Death of Print.” Print isn’t dead (or dying) but it is getting beaten to within an inch of its life and is going to need some serious cosmetic surgery after the beating is over. See the five list on this article.

http://www.domesticatingit.com/death-of-print-weekly-high-five/

How much is your company spending?

Email Marketing vs.Social Medi

While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are still effective.

Building Your Email Marketing List : Research Results

A couple of months ago, MarketingSherpa released the results of a study they had undertaken, into the most effective methods of growing an email marketing list. The researchers asked more than 1100 marketers to indicate the effectiveness of various methods used within their organisation. This is what they found:

http://www.smeketing.com/building-your-email-marketing-list-research-results

Is RSS Important For Business?

Should business owners care if people know are RSSing on their site? See what this article have to say about it.

http://scripting.com/2006/02/21.html

Best Business-to-Business Marketing Podcast

Out of over 250 entries, MarketingSherpa has awarded their top honors, the coveted Gold B-to-B award, to “On the Record...Online,” the popular online pr, new media marketing, and business-to-business marketing podcast that features one-on-one interviews with journalists from the mainstream media discussing how emerging technologies are changing the way organization’s communicate, and the way people consume media and information.

http://www.ontherecordpodcast.com/pr/otro/marketingsherpa.aspx

Marketing Career: Crafting An Internal Performance Whitepaper

Marketing Sherpa asked 1,646 marketers what challenges undermine their marketing department’s potential. See the results on this article.

http://sherpablog.marketingsherpa.com/marketing-careers/internal-performance-whitepaper/