Marketing Career: Crafting An Internal Performance Whitepaper

Marketing Sherpa asked 1,646 marketers what challenges undermine their marketing department’s potential. See the results on this article.

http://sherpablog.marketingsherpa.com/marketing-careers/internal-performance-whitepaper/

Marketing Research Study

A new study shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that increasingly demand hard ROI from their email campaigns – even though most of them aren't actually able to measure ROI, as this study points out.

http://www.demandgenreport.com/industry-topics/marketing-analytics/1191-email-marketing-study-marketers-demand-roi-but-most-of-them-dont-know-how-to-measure-it.html#.UHNVaE3A_fR