Nothing Succeeds Like Success in E-mail Marketing

Recently, I was reading an article from the Harvard Business Review about Nine Things Successful People Do Differently and couldn’t help but be reminded of, at a high level, what B2B marketers need to be thinking about and implement in order for e-mail marketing campaigns to be successful. See the list on this article.

http://www.canyoncomm.com/blog/2011/06/nothing-succeeds-like-success-in-e-mail-marketing/

Best Business-to-Business Marketing Podcast

Out of over 250 entries, MarketingSherpa has awarded their top honors, the coveted Gold B-to-B award, to “On the Record...Online,” the popular online pr, new media marketing, and business-to-business marketing podcast that features one-on-one interviews with journalists from the mainstream media discussing how emerging technologies are changing the way organization’s communicate, and the way people consume media and information.

http://www.ontherecordpodcast.com/pr/otro/marketingsherpa.aspx

B2B Local Search Marketing Tips

While many people think local search optimization is only for B2C sites, recent research suggests it should also be a part of B2B marketers’ search efforts, as this article points out.

http://www.toptenwholesale.com/news/b2b-local-search-marketing-tips-5203.html

B2B Bulk Email … Don’t Be The Loser In My Spam Box

It’s always an interesting experience when I have to flip thru my spam box making sure I didn’t miss an important email. This article explain how some important emails lands in your spam box.

http://www.b2blog.com/2012/03/b2b-bulk-email-dont-be-the-loser-in-my-spam-box.html

The Basics Of List Building

If you're looking for ways to build more client list for your business. This article offers several tips to that can help you do just that.

http://b2bleadblog.com/2012/09/list-building-basics.html